NEW YORK LIBERTY

Liberty
Storyteller App
By Deloitte
Charlie played a key role in launching and managing the new Storyteller app, which debuted at a critical point in the WNBA season.
Responsible for creating and managing content for the app, ensuring that it aligned with the Liberty’s overall strategy. Charlie provides direction and oversight to ensure smooth operations and high quality output related to the app.
This initiative was a crucial part of the Liberty’s digital strategy, engaging with their audience in a new, meaningful way during a championship season.




TIKTOK:
Followers
•135, 165 (vs. 65,144 in 2023)
Engagements
• 2.74M (+215.66% vs. 2023)
Average Engagements
• 17, 316 (+101.78 vs. 2023)
Video Views
• 33.12M (+221% vs. 2023)
Total Content
• 158 videos (+56.44 vs. 2023)
INSTAGRAM:
Followers
• 346K follower by the end of season, 178K at the start of season
Impressions
• 162.38M (+178.12% vs. 2023)
Interactions
• 11.94M (+116.1% vs. 2023)
Engagements
• 12.66M (+116.89% vs. 2023)
Impressions
•162.36M (+178.12% vs. 2023)
X (Formally known as Twitter):
Followers
• 118, 794 (+30.25 vs. 2023)
Total Content
• 2,475 (+9.32% vs. 2023)
Interactions
•1.34M (+65.64% vs. 2023)
Engagements
•1.83M
Impressions
• 63.3M