Charlie!
Charlie DeSadier is a Social Media Manager looking to shine a light in women’s sports through storytelling and marketing. Upon graduating from David Letterman’s school of Telecommunications with a concentration in Digital Sports Production at Ball State University, Charlie continues to leave her footprint in the world of sports.
Gaining production experience in undergrad working closely with ESPN+/3 and CBS Sports, Charlie took her skills to the “basketball bible” interning with SLAM Media Inc., in editorial where she published 100+ articles from August 2020-May 2021. Finding a home in women’s basketball she took on an internship with WSLAM’s social team while also continuing to fulfill duties over on the SLAM side from May 2021-December 2021. Moving on to freelance with the company Charlie became a full-time writer for WSLAM becoming part of history as WSLAM vol.1 was released and landing what would be the first of many magazine features on former NY Liberty guard DiDi Richards, Seattle Storms head coach Noelle Quinn, Atlanta Dreams head coach Tanisha Wright, and more.
Following Charlie’s stint as a freelancer with WSLAM, she was brought on full time as a Social Media Coordinator where she assisted in the Brittney Griner SLAM magazine rollout, covered the ’22 WNBA Finals in Vegas, and assisted at the SLAM Summer Classic high school showcase hosted in the Big Apple game for the 2nd year in a row.
After WSLAM, it was time for Charlie to head to the concrete jungle where she took on a full time role with the NY Liberty as a social media manager ahead of their historic 2023 season. Since joining the Libs Fam, Charlie has been instrumental in the growth of Liberty social media platforms developing the organizations voice/tone across channels connecting with the brand’s audience. In her 2nd season, Charlie assisted in the launch of the Liberty’s storyteller app gaining 133K+ engagements in its first two months.
Charlie has assisted with various marketing and partnership campaign rollouts featuring the 2024 Hot Ones Schedule release, NYL x Barclays Investment Bank jersey patch launch, NYX Cosmetics ‘Get Ready With Me’, Best Trails & Travel roadtrip essentials + more. Being apart of the 2024 WNBA Championship team has been nothing short of remarkable with an increase of YOY numbers across all social media platforms anchoring the Liberty as one of the top storytellers in the W.